Numerous optometrists in the local area were fortunate to receive Cartier’s latest eyewear collect early. This was for an exclusive showcase that customers could book for a hands on (or eyes on) experience. This element of taking the audience through a personalised event, lead to name: A Weekend With Cartier.
While this doesn’t fit the more playful tone of my previous work, I took this as an opportunity to show how I can keep multiple elements across the campaign visually coherent. Ready for print invites, shopfront stickers, emails and social media posts all had to sell the idea of a luxury experience with the craftsmanship of Cartier. In the end, the event saw moderate success across all branches.
