Stocks Taylor Benson’s brief required a unique range of bird seed that would stand out amongst current competitors. I designed a series of multifunctional packaging that would help families go through the cycle of owning and feeding chickens.
Each 1kg box compartmentalises food into sections that can be opened, tipped out and fed, repurposed as an egg box at the end of its initial use. The packaging wrap also opens up to reveal an activity sheet on the back, so that children can tally up any eggs collected.
To communicate the ideas across the clients, I produced a series moodboards to show where each one came from, the ideas themselves as well as elements of the branding.
